Building the ADRION Brand Name in Tourism: Indulging all Five Senses
Building the ADRION Brand Name in Tourism: Indulging all Five Senses aspires to build a brand for tourism in the Adriatic-Ionian area based on the concept of indulging all five senses. In the context of tourism, when people explore a place, they see, hear, smell, touch and taste in combination with their own thought and prior experiences simultaneously insides and as their bodies. Thus, it is a traveller’s body that senses, and therefore, mediates the relationship between the place and meaning.
Quick overview:
Project title: Building the ADRION Brand Name in Tourism: Indulging all Five Senses
Donors: Adriatic-Ionian Programme INTERREG V-B Transnational 2014-2020
Project value: 1 437 076.09 €
Implementation period: January 2018 - April 2021
Partners: Region of Epirus, Development Agency of Evia SA, SIPRO Development Agency – Ferrara, Zadar County Development Agency ZADRA NOVA, RDA of Northern Primorska Ltd. Nova Gorica, Sarajevo Economic Region Development Agency, Regional Agency for Economic Development of Šumadija and Pomoravlje, Albanian Development Fund, National Tourism Organisation of Montenegro
Overall Objective is to build and promote the ADRION brand name in tourism by indulging all five senses of tourists.
The Specific Objective is to direct efforts of ADRION stakeholders to the sustainable planning of physical/virtual settings and valorisation and preservation of natural/cultural heritage, in which positive and memorable experiences are more likely to emerge, leading to positive outcomes, such as tourist loyalty.
Expected results:
The project aims to use technology for the co-creation of enhanced destination experiences. The ADRION destination has the opportunity to better address the multi-sensory nature of the tourist experience in order to design experiences by exploring the potential of ICT.
The main outputs of the project include a Joint Strategy & Action Plan for the ADRION destination management, the ADRION 5 SENSES Transnational Cooperation Network and demonstration actions ( Map of Sensations, Multilingual Web Platform and Exhibition Centres) that will benefit local/regional/national authorities, SMEs, business support organisations, academia etc.
