Building the ADRION Brand Name in Tourism: Indulging all Five Senses
Building the ADRION Brand Name in Tourism: Indulging all Five Senses aspires to build a brand for tourism in the Adriatic-Ionian area based on the concept of indulging all five senses. In the context of tourism, when people explore a place, they see, hear, smell, touch and taste in combination with their own thought and prior experiences simultaneously insides and as their bodies. Thus, it is a traveller’s body that senses, and therefore, mediates the relationship between the place and meaning.
Project title: Building the ADRION Brand Name in Tourism: Indulging all Five Senses
Donors: Adriatic-Ionian Programme INTERREG V-B Transnational 2014-2020
Project value: 1 437 076.09 €
Implementation period: January 2018 - April 2021
Partners: Region of Epirus, Development Agency of Evia SA, SIPRO Development Agency – Ferrara, Zadar County Development Agency ZADRA NOVA, RDA of Northern Primorska Ltd. Nova Gorica, Sarajevo Economic Region Development Agency, Regional Agency for Economic Development of Šumadija and Pomoravlje, Albanian Development Fund, National Tourism Organisation of Montenegro