The promotional destination video entitled ‘Nature & Me’, released by the National Tourism Organisation of Montenegro, has won the bronze award in the Best Tourism Film category at the 2021 New York Festivals TV & Film Awards.
Since 1990, New York Festivals TV & Film Awards has been an official member of the International Committee of Tourism Film Festivals (CIFFT), which brings together 14 tourism film festivals and is supported by the World Tourism Organisation (UNWTO) and the European Travel Commission (ETC).
Alongside Montenegro, other nominees in the Best Tourism Film category included destinations such as Denmark, Austria, Lithuania, Spain, Greece, South Africa and Australia.
“The 2021 TV & Film Awards were extremely competitive, with compelling content from around the world impressing the grand jury. Winning entries showcased passionate and innovative storytelling that engaged viewers in a diverse number of genres including entertainment, documentaries, journalism, sports, promos, and corporate image films,” NYF TV & Film Awards said.
This is the third CIFFT festival award for the destination video ‘Nature & Me’. Earlier this year, the film won the first prize at the Golden City Gate in Berlin and silver at the International Tourism Film Festival Africa (ITFFA).
The video aims to promote Montenegro’s tourism product in the national, regional and international markets with a view to maintaining and improving the image of the destination, encouraging tourists to visit the country and facilitating the recovery of tourism from the impact of the COVID-19 pandemic.
The video showcases Montenegro’s integral tourism product, as well as the diversity and contrast of the destination. Combining authentic faces and characters with magnificent architecture and landscape, it points to the thin line between nature and people. Additionally, through a strong emotional appeal, it sends the message that people in Montenegro are caring, warm, and above all good hosts. Thanks to abundant and unspoiled nature and diverse offerings, tourists can spend a quality holiday in Montenegro, feeling safe and peaceful, away from the crowds and at a distance from others.
The creator of the concept and the entire marketing campaign is Bojan Joksimović. The video was directed by Ivan Marinović from Herceg Novi, who is one of the most successful Montenegrin directors of the younger generation. The producer of the video is Ivan Đurović of Articulation Film, a Podgorica-based production company. In addition to Montenegrin, the video was also made in seven other languages (Albanian, Chinese, English, French, German, Polish and Russian), which is extremely important for promotion in different target markets.
Watch the promotional video ‘Nature & Me’ at: https://www.youtube.com/watch?v=dXW8utVIYJc&t=2s