The National Tourism Organisation of Montenegro has won first prize for its promotional destination video “Nature & Me” at the 21st edition of The Golden City Gate international tourism film festival held in Berlin.
The Golden City Gate occurs annually during ITB Berlin, the World’s Leading Travel Trade Show, as an international tourism film and multimedia competition. This year the festival saw 121 submissions from 21 countries, which were evaluated by a panel of judges composed of international experts.
“Given the reputation, tradition and expertise of the competition as the biggest tourism film festival in Europe, we see this award as a confirmation that Montenegro is absolutely competitive when it comes to quality and standards of tourism promotion in the international market. Through the implementation of the planned digital marketing campaign, I believe that this video will contribute to further improvement of Montenegro’s image as a tourist destination and help us attract tourists from key source markets during the upcoming summer tourist season,” said Željka Radak Kukavičić, director of the National Tourism Organisation of Montenegro.
This year’s ITB Berlin and the Golden City Gate were held virtually due to the challenging epidemiological situation in Europe and the world.
The video ‘Nature& Me’ aims to promote Montenegro’s tourism product in the national, regional and international markets with a view to maintaining and improving the image of the destination, encouraging tourists to visit the country and facilitating the recovery of tourism from the impact of the COVID-19 pandemic.
The video showcases Montenegro’s integral tourism product, as well as the diversity and contrast of the destination. Combining authentic faces and characters with magnificent architecture and landscape, it points to the thin line between nature and people. Additionally, through a strong emotional appeal, it sends the message that people in Montenegro are caring, warm, and above all good hosts. Thanks to abundant and unspoiled nature and diverse offerings, tourists can spend a quality holiday in Montenegro, feeling safe and peaceful, away from the crowds and at a distance from others.
The creator of the concept and the entire marketing campaign is Bojan Joksimović. The video was directed by Ivan Marinović from Herceg Novi, who is one of the most successful Montenegrin directors of the younger generation. The producer of the video is Ivan Đurović of Articulation Film, a Podgorica-based production company.
In addition to Montenegrin, the video was also made in seven other languages (Albanian, Chinese, English, French, German, Polish and Russian), which is extremely important for promotion in different target markets.
Watch the promotional video ‘Nature & Me’ at: https://www.youtube.com/watch?v=dXW8utVIYJc&t=2s
