“Summer Fest Budva 2012” is a music festival that will be held from 3 August – 5 August 2012 on the beach Jaz in Budva. About 25,000 people is expected to visit the festival that will last three days. Organizer is Montenegro Festival Production Ltd and general sponsor of the festival is “Nikšićko pivo”. They are preparing a versatile music program which will include the most famous stars from the regional rock & roll scene, popular DJs, and participation of one internationally famous music star is also announced. In the fabulous ambience of the beach Jaz, which hosted couple of years ago some of the biggest music stars in the world such as Rolling Stones, Lenny Kravitz and Madonna, visitors will be presented numerous beer brands, a set of socially useful activities and camp will be installed within the concert area for all those interested in staying there. In the peak of tourist season this event will be one of the most important segments of the tourist offer ofMontenegroandmunicipalityofBudvaand; it also represents the brand engaged in the promotion of the country and strengthening of its image.
Participation in the festival was confirmed by Junior Jack, Hladno Pivo, Partibrejkers, Riblja Čorba, Sunshine, Nightshift, Kiki Lesendrić and Piloti, Montenegrin sensation Who See, S.A.R.S. as well as DJ Beatshakers, and the final list of performers will be presented to the public later. These names are the synonyms for popularity, quality, entertainment and fun – all the things that this festival promises. It is also tending to become traditional and this is actually what the whole project was thought to be like in the first place. Price of tickets, accommodation in the camp as well as the prices of drinks and food at the festival will be favourable.
Apart from the music part, the Summer Fest Budva 2012 in cooperation with the Ministry of Interior and Public Administration of Montenegro and the Ministry of Tourism and Sustainable Development organizes the promotion of the campaign “I don’t drink and drive” and promotion of the campaign dedicated to recycling. At the stands that will be placed at the entrance and visitors will be distributed promotional material so that they can be informed about the prices of these campaigns which are of great importance for the state ofMontenegro. For all visitors with competitive spirit competition in drinking beer will be organized as well as the competition for the best photograph and video from the Summer Fest Budva 2012.
In the end organizer of this event – Montenegro Festival Production Ltd will donate a certain amount of money from selling tickets to somebody from the most vulnerable parts of Montenegrin society and in this way invite others who are in position to help to help those who are in the state of need.