See you in Montenegro 2012: DRV Annual Convention 2012 to be held in the Budva region from November 15 to 17

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Since 2006, Montenegro has been independent with tourism being its most significant industry. In 2010, 25,381 German guests visited the country on the Adriatic coast. This year - up to and including August, - already 31,159 Germans visited Montenegro. With an area of the size of Schleswig-Holstein, but less inhabitants than Frankfurt am Main, Montenegro generates more than one fifth of its government revenues in tourism.  Already one person in five is working in the domestic tourism industry, a trend that is increasing.

“As an important partner of Montenegro’s tourism industry, we want to help make the country’s natural and cultural treasures even better known in Germany”, emphasizes DRV President Jürgen Büchy. “We are therefore particularly looking forward to visiting the Budva region and meeting there next year. We very much appreciate the invitation extended by Montenegro’s tourism officials”, said Büchy addressing the representatives of Montenegro’s tourism industry during the 61st DRV Annual Convention in South Korean Daegu.

Every year, top professionals from the German tour operator and travel sales markets meet at the DRV trade get-together. Next year’s Annual Convention will provide an excellent opportunity to make contacts with decision-makers in Montenegro’s tourism industry, extend the range of services for German holidaymakers and make the variety of Montenegro’s holiday options better known in Germany.

Montenegro has much to offer: almost 300 km of coastline, rugged mountain areas with mountains over 2,500 m high, a 6,000 km network of hiking and biking trails as well as five national parcs. In the country’s development, Montenegro’s tourism officials attach importance on sustainability. Nature conservation and sustainable development have constitutional status since 1991. A “National Strategy for sustainable Development”, an environmental legislation and a tourism master plan - until at least 2020 - set specific targets. The country receives support from several nations and organizations like, for example, the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ).

The objective of a quality campaign is to establish a broad range of tourist offerings in Montenegro, including also upper segment and luxurious hotels and resorts. In 2010, thirteen small luxurious boutique hotels have been created providing an additional capacity of 500 beds. In 2010, a total of 19 beaches received the coveted Blue Flag, the eco label assuring high bathing water quality. Moreover, the country is not only to be positioned as year-round destination for demanding individualists, but also as attractive destination for congresses and trade shows. Additonal flight connections, including non-stop services to Tivat and Podgorica, make travel to Montenegro easier for guests from Germany. Although Montenegro has not yet joined the EU, the country’s currency has been the euro for years.