Taleb Rifai, Secretary General of the World Tourism Organization signed together with President of the German Travel Association Jurgen Büchy and tourism industry of Germany the official document which binds all parties in tourism industry to protect human rights in this area. The Code was also signed by the leading tour-operators, entrepreneurs and airline companies. Rifai pointed out that the process of accepting the World Ethics Code for Tourism started last year in Spain. It has already been introduced in the North and South America and in Asia. According to him, this initiative was started as a response to the increasing scope of tourist operations which made room for some misuses. The Code is important because it will be accepted by the entire tourism industry of Germany and will be integrated it in their operations.
Taleb Rifai, who has already been to Montenegro several times and worked with the Ministry of Sustainable Development and Tourism and NTOCG, said that he had noticed that Montenegro had been acting in line with tourism development trends and that it had been defined as a unique country which offers authentic experience without creating huge conglomerates and building of mega hotels. Advantage of Montenegro and its strength as a destination is small space with extraordinary beauties and a wide range of attractions. He believes that the leading creators in tourism in Montenegro have understood the course of tourist trends and are oriented towards them. As a recommendation for the following steps he highlighted the establishment of closer cooperation with tourism industries of the region which are not competition but instead partners that international tourists will recognize as such in a better and more quality way.
Based on his rich expertise in tourism and tourism institutions, Rifai believes that Montenegro is developing as a receptive country in a good direction and that it has a bright future when it comes to its goals and dynamics of their implementation.
During the day the UNWTO Secretary General, Taleb Rifai had a meeting with Assistant Minister of the Ministry of Sustainable Development and Tourism Olivera Brajović and Director of NTO Saša Radović at which they exchanged opinions and discussed the models of future cooperation.